From Idea to Action

New tools like ChatGPT are great, right? They make it easier than ever to brainstorm, plan, and strategise.
But here’s the catch: ideas don’t change anything until someone moves. Leaders still have to LEAD.

We help leaders and teams turn bold thinking into genuine action.
Because the real gap isn’t between knowing and not knowing. It’s between imagining and executing.

How two amateurs crossed the Atlantic with no rowing experience

Before launching The Tempest Two, my co-founder and I decided, that we would row across the Atlantic Ocean.
The problem? We had zero rowing experience.

Instead of waiting until we felt “ready,” we broke the challenge down into small, immediate steps:

• Week 1: Book a two-hour rowing lesson.
• Week 2: Find a boat.
• Week 3: Commit publicly so we couldn’t back out.

Eighteen months later, we set off on a 3,000-mile row and made it safely across the ocean.
That adventure became the foundation for The Tempest Two—and for everything I now teach about bold execution.

The lesson was clear:

You don’t need all the answers to start. You need the courage to begin and the discipline to keep moving.

Boldness Beats Perfect Plans

In boardrooms everywhere, I see the same trap we avoided: endless planning.

• ChatGPT can design the perfect strategy.
• Data can model every risk.
• Meetings can polish every slide.

But none of that matters until someone hits “go.”
The organisations that win aren’t the ones with flawless plans; they’re the ones that take action while others are still debating.

A Simple Framework to Close the Execution Gap

Here’s a three-step process I share in my keynotes and workshops to help teams start fast and build momentum:

1. Shrink the start. Identify the smallest possible action and do it today.
2. Set a visible deadline. Accountability turns intention into commitment.
3. Celebrate launching, not just finishing. Culture shifts when starting is rewarded.

Action is infectious.
When one person moves, others follow.

Speaking That Sparks Action, Not Just Inspiration

Audiences today don’t need another list of leadership tips they could get from an AI summary.
They need a spark to move, and a model of boldness they can trust.

That’s why our talks blend real-life adventures like rowing the Atlantic, crossing the Sahara by motorbike, and climbing El Capitan, with practical tools teams can apply the same day.

It’s not about hype.
It’s about proving that impossible goals are possible when action beats hesitation.

Ready to make your next move?

If your team is full of ideas but short on action, now’s the time to close the execution gap.
We help organisations:

• Turn planning into progress
• Build a culture of bold execution
• Lead with speed and confidence in an AI-driven world