The Tempest Two become Chief Motivation Officers for Aviva, Europes largest insurance company

The Tempest Two were tasked with increasing the motivation & wellbeing of Aviva employees and customers through the Aviva Wellbeing app. The 'Chief Motivation Officers' campaign was launched to the company.
The CMO campaign saw TTT create a series of content & challenges, aimed to get users to set lofty goals, move more and develop an adventure mindset.
The entire campaign was a 360 approach, consisting of digital content and in-person keynotes & workshops.
Over 5,000 people used the app, and 88% of participants said the content had 'made a positive difference to their wellbeing'.

"The CMO project was something entirely new for us. When the guys brought the idea into the meeting, as a large enterprise, we were immediately reluctant. However, moving forward with it was a decision we are so glad we made. The brief was tough, but TTT delivered over and above. Their understanding of how to help both individuals and a collective drive towards positive change, is second-to-none. We learnt a huge amount from them, as did our people" Head of Wellbeing Propositions

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